yaBe Training - 'We know eBay backwards!'

The About Me page is where buyers can go when they want to find out more about an eBay seller.

When you're first starting to sell and you don't have a lot of feedback as a seller, a good About Me page puts a human face to your eBay User ID, making buyers feel more confident about bidding on your auctions.

As you build your eBay business, use your About Me page to create a professional presence on the site, direct buyers to your eBay store or your own web site, state your terms of service and return policies, quote happy customers, offer a way to sign up for your newsletter and more.

It is a clever marketing tool that allows sellers to describe themselves, their business or any other information they choose. Sellers can even use this page to show pictures of their brick and mortar business!

You should set up an About Me page that looks professional and formal, yet friendly and welcoming at the same time, so that your potential customers are put at ease and will be more likely to buy from you.

But, how do buyers get to your About Me page? They can simply do this by clicking the blue and red About Me page icon next to your User ID, or you can direct them to it. The key to getting people to look at your About Me page is to invite them to do so with a link to the page letting them know that there is more information available on there.

In the body of your auction description, use words to this effect, "Please visit my About Me page where you can read about my eBay business, see my other auctions and read feedback comments from other buyers."

The other benefit of getting buyers to visit your About Me page is that eBay doesn't allow you to put active links in your listings that promote other websites, but does allow them in your About Me page. This is the key to utilising and profiting from the volume of traffic. So why not direct buyers to your page and use eBay as an advertising vehicle for your business and your own web site.

Things you should do right now:

1. Create an About Me page if you don't already have one.

2. Insert links on your About Me page pointing to your website and inform people of additional benefits of visiting them.

3. Encourage people to visit your About Me page within your eBay listings.

Last but not least, don't forget to read the eBay About Me Page Guidelines and pay special attention to the 'Additional Information' fine print section.

So take the time to create a great About Me page. And, if you cannot create a professional looking About Me page yourself, then simply get an expert from yaBe Training to create one for you!