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Beyond the Basics of Selling on eBay |
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| Official eBay University Curriculum |
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This course is designed to introduce existing eBay sellers to the next level. The course will help the moderate seller progress to an advanced seller and build a business on eBay. You will learn how to start and/or grow an eBay based business and how to be a more efficient seller.
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Untitled Document
Overview
Launched in 1995, eBay started as a place to trade collectables and hard-to-find items. Today eBay is a global marketplace where businesses and individuals can buy and sell practically anything. With more than 200 million registered users buying and selling millions of products in over 50,000 categories, eBay has become part of our culture and a place where over 50,000 Australians derive their primary income from.
Duration
7½ hours including morning tea, lunch and afternoon tea breaks
Prerequisites
As this is an advanced course, participants should have either prior experience selling on eBay or attended the ‘Basics of Selling on eBay’ course. Intermediate personal computer skills recommended.
What’s included
- Morning and afternoon tea plus all day tea and coffee available
- Student Pack containing:
- Official eBay Student Guide which is used during the course and kept for future reference as an ongoing resource when using eBay
- Notepad
- Pen
- Highlighter
- Certificate of Completion
- 30 Days Email Support (Limited to ‘Beyond the Basics of Selling on eBay’ Course Content)
Here’s how we teach you
- Face to face instruction with live eBay demonstrations performed by the instructor using an internet connected personal computer
- Work through comprehensive eBay Student Guide
- Question and Answer sessions
Location and Price
Click here for schedule information
Course Outline
Welcome to Beyond the Basics
- Introduction
- Welcome
- Did You Know?
- Growing Your Business on eBay
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Listings and Stores
- Create Listings the Professional Way
- Before You Start
- Researching for Success
- eBay Sales Reports
- eBay Marketplace Research
- Solutions Providers
- It Starts with Your Listing
- Enhancements Increase Bid Velocity
- Pricing Strategy
- Moving Merchandise
- How to List Internationally
- Posting Internationally
- Listing Tools and Strategies
- Your Time Counts
- Turbo Lister
- File Exchange: A New Bulk Listing Tool
- eBay Stores
- What Is an eBay Store?
- Why Open an eBay Store?
- An eBay Store: Your Online Catalogue
- An eBay Store: All That … And More!
- Customise Your Store
- Store Inventory Format
- Store Subscription Levels
- Which Items Are Best Suited for eBay Stores?
- Finding Your Store Merchandise on eBay
- Finding Your Store Off eBay
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Starting a Business on eBay
- Starting a Business
- Setting Goals
- Basic Business Tenets
- Planning Your Business
- Finding Merchandise to Sell
- Deciding What to Sell—Who Are You?
- Researching on eBay
- Finding Merchandise to Sell
- Other Product Sources
- Online Sources
- Prohibited and Restricted Items
- Business Strategy
- Start Smart
- Your Competitors
- Streamline
- Organised, Not Overwhelmed
- Pricing Options
- Why Use PayPal?
- Types of PayPal Accounts
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Market Your Business on eBay
- Marketing Basics
- It's All About Attracting Attention
- How Is Your Customer Service?
- Return Policy Best Practices
- You’re a Business Now!
- Tried and True Marketing Techniques
- Marketing Yourself
- Your About Me Page
- Marketing Off eBay
- Market from Your Own Web Site
- Linking to External Web Sites
- eBay Buying Guides
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Managing Your Active Listings
- Managing Your Listings
- Active Listings
- Management Tools
- Let's Look at Selling Manager
- Selling Manager Pro
- Bidder/Buyer Management Tools
- Managing Listings
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Managing Your Sold Items
- Managing Sold Items in My eBay
- Managing Payments
- Payment Status
- eBay Checkout
- PayPal
- Other Forms of Payment
- Packaging Pays Off
- Customer Satisfaction
- Match Packaging to Item
- Flat vs. Calculated Postage
- Selecting a Carrier
- Resolving Issues and Feedback
- Business/Customer Issues
- Leave Feedback
- Unpaid Items—UPIs
- Second Chance Offer
- Sales Reports and Other Tools
- Track Your Business
- eBay Sales Reports
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Beyond Today
- Protecting Your Business
- It's Your Account—Keep It
- Safety Nets
- Identifying Buyer Fraud
- Resources on eBay
- The eBay Community
- The Education Centre
- eBay Help
- Live Help
- eBay Seller Programs
- Trading Assistants
- PowerSellers
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